Brainwave MKTG opened its doors as a digital marketing agency in Portugal in June 2020. The ambition is to become a top digital marketing specialist in Portugal, providing English speaking online marketing support for companies of all sizes. One key area of focus for Brainwave MKTG is to ensure they are not only provide the professional service expected of a digital marketing company but also ensure the packages are always tailored specifically to the clients needs. There is no one-size fits all approach at Brainwave MKTG!
The heart of our Digital Marketing company is in Portugal, it is from here we connect with all our clients, produce designs, develop websites & support brand development.
However, Brainwave MKTG consists of a network of top experts from all over the world. Our top SEO expert lives in Hoi An, Vietnam. We also have a back end developer in Armenia, content creators in the UK as well as links to top agents in Graphic design & web development all over Europe.
The major benefit of working with the very best digital marketing specialist around the world is we provide 24/7 backing so while you are sleeping your digital marketing campaigns certainly aren’t!
This network also allows us to allocate the most appropriate agent to the task at hand, allowing for flexible budgets, time constraints and scale of project.
Online Marketing & Digital Marketing
Online Marketing & Digital marketing have become the most effective and modern way of sharing your brand or business with the world. While it may not always be your key revenue stream the global trends of “checking online” before making a purchase, visiting a coffee shop, or signing up to a course have meant that an online presence is becoming a “must” in today’s world.
So, what’s the difference between Online marketing & digital Marketing?
There will be many sites that say they are the same thing and while that may be true (as they do tend to overlap) at Brainwave MKTG we like to separate them out to make your marketing easier to understand and target.
We class online marketing as the “paid bits” for example Google Ads, Paid social media ads, online newspaper advertising, e-shot campaigns and any other form of paid 3rd party marketing.
Digital Marketing (to us) is the more “creative stuff”, the web design, content creation & social media accounts. Basically, all the bits that you have direct control over and can manage on a daily basis.
This is a very important part of the whole process, is a digital marketing agency right for you?!
Like most things the answer tends to come down to two things, your own expertise, and your budget. We always recommend as much be done by you or your team to ensure that internal skills are improving, and general understanding of the concepts begin to embed themselves within your brand/business.
Our general piece of advice is (if you are looking for support) to choose a Digital Marketing company with shared values and of a similar size to your business.
For example, at Brainwave MKTG we currently specialise in smaller companies, start-ups & new brands who share or values of personalised service & who tend to be socially conscious. Naturally, if a large company came to us we would prepare a proposal but we would also have to consider whether they are right for us as much as the other way round. A relationship between Agency & Brand/Business is important and getting it right can be a challenge.
Generally speaking, if you are a new brand or business to get their head around all the complexities of online & digital marketing then partnering with a small Digital Marketing agency can be fantastic. Likewise, a large corporation would ideally look for a similar sized agency to fulfil its requirements.
Guess we won’t know until we chat 😊 . We offer free consultations to help you understand whether what scale of digital marketing is right for you so feel free to reach out either using our contact form, email us or call us.
Good luck and happy marketing!
Search Engine Optimization, the use of web development tools to increase your websites visibility on search engines such as google. While there are expensive paid options to achieve this much of the best optimization is built directly into your site, alt text on images, keyword usage, proper application of meta tags & headers… We can also help in locating potential partners sites to build a list of back links to direct traffic your way.
Getting your branding right is one of the cornerstones of successful businesses. You have to also be aware that your brand must adapt to the times while still holding true to your core values. We help in terms of logo creation, colour pallet selection, collating market intelligence, mission statements & much more.